Google introduces paid service for YouTube
Nyan cat. Piano cat. Grumpy cat. A whole lot of cats.
These, among many other memes, prank videos, vlogs, Let’s Plays, and other miscellaneous videos have one place they call home: YouTube.
The San Bruno, Calif., based company created by three former PayPal employees in 2005 entertains more than one billion users every month. It would reportedly take around 1,500 years to watch every video on YouTube.
To say that YouTube is one of the most popular sites on the Internet is an understatement. It has fundamentally changed the World Wide Web as we know it. Period.
And it’s about to go through a tremendous change.
The site that started out as free (with ads) is now going to have a price tag slapped on it. The new service, known as YouTube Red, launched in late October.
Red will cost $10 per month, and includes ad-free videos, offline viewing, and background playback.
Purchasing Red also includes Google Play Music, a premium music streaming service similar to Spotify or Rdio.
If you purchase Red, you’ll have access to premium original content from the big names on YouTube in 2016. The series and movies will feature PewDiePie, Fine Brothers, Tobuscus, Rooster Teeth, and more.
For those of you with empty wallets (or no wallets at all), fear not. YouTube will still stay free, with ads of course, for those who don’t sign up for Red.
But Red may prove to be a double-edged sword.
The YouTube community is pretty split on the new service. Many have claimed that during the 30-day free trial, creators aren’t getting paid.
The video streaming site disagreed, saying that it would pay for the loss in revenue.
But many YouTubers have posted pictures to their Twitter accounts showing massive drops in revenue.
It appears, if you’ll excuse the pun, that they’re “in the red.”
Forgive me Father, for I have sinned.
My confession will have to wait, for there is more to this story. Channels with thousands, even millions, have slammed the new premium plan.
I_AM_WILDCAT, a gameplay commentator, tweeted, “Do every YouTuber you watch and enjoy a favor and don’t sign up for the free trial of YouTube Red.”
Will Red prove itself to be a great option for its fans? Or will it dismantle the very creators that populate YouTube? I suppose only time shall tell.
But in the meantime, let’s hope that the amazing, hilarious, moving, and inspiring content will never cease.
Cats included.